The people behind small businesses in Kent are intelligent, creative, hard working, and focused! But I worry when I see them working harder than they have to on every aspect of their business.
They’re wearing all the hats and making things happen as best they can, but they haven’t started marketing online with a website. Having their own website could really take a load off their shoulders plus give them a whole new world of customers.
Why don’t they have a website? These are the 3 reasons, that I’ve come across, as to why Kent businesses don’t have a website …
1. They don’t know what to do.
They’ve been in business long enough to know there’s always a steep learning curve with something new – the technical details, the marketing details, the necessary insider info.
Very true. A real amateurish-looking, poorly laid out website can do more harm than good. A website should be more than one page filled with ads. Building a website is something that can be learned and some aspects of it are easy, but it takes time. Which leads to objection #2. [Read more...]