Haydon Rouse

Social Media Manager, SEO Consultant and Internet Marketer

Hello and welcome to the blog of Haydon Rouse. I'm an internet marketing expert and operate a company called Saxon Internet Solutions. I work with small local businesses and large internet based companies to improve their internet marketing strategies.

1 July 2011 0 Comments

ACTOR – Skills Funding Agency

I doubt this will be relevant to most readers of my blog, but I wanted to get a certain web site ranked in Google because it’s so difficult to find!  The site is used to apply for ACTOR, which stands for Approved Colleges and Training Organisation Register.  It’s administered by the Skills Funding Agency.  So here is the link to the Skills Funding Agency ACTOR etendering system.

23 June 2011 0 Comments

Grant Opportunity for Charities

Are you a charity? Do you want another source of revenue and become more self sustainable? If so, then you may be interested in a new grant opportunity that I have become aware of which will enable you to set up an online shop.

The aim of this scheme is to support charities that want to engage in e-commerce.  There are two £10,000 grants available to provide funding for charities to set up an online trading or fundraising business, or grow an existing online trading business, by taking advantage of platforms such as eBay for Charity to raise unrestricted funding for their charity.  The deadline for applications is 31 July 2011.

Further information:  www.missionfish.org.uk

22 May 2011 0 Comments

Online Marketing – Is it all Greek to you?

online marketing terms
So you may have a web site for your business – great that’s a good first step, but there is so much more to marketing your business effectively online than just having a web site.

If you’re new to promoting products and services online then it can get a bit confusing to say the least! I’ve got a few online marketing terms to run by you. If you’ve never had to use the services of an online marketing consultant before, then these terms might sound like Greek to you… [Read more...]

6 April 2011 0 Comments

Business Support Products from Government

The Government recently announced a new portfolio of business support products designed to help businesses develop and expand.

The new “Solutions for Business” (SfB) portfolio has been designed to be as user friendly as possible.  There are 13 products, designed to help businesses identify key challenges and deal with them as their enterprise evolves.  The package is expected to target activities where a Government lead is required. This might include the provision of strategic advice, exploiting opportunities for innovation and expanding into international markets.  The package replaces the previous Solutions for Business portfolio which listed 32 products to help businesses at different stages of their development. This new portfolio targets only those areas where a Government lead is required.  The 13 products in the portfolio are as follows: [Read more...]
4 April 2011 0 Comments

3 Reasons why there’s no web site – is this you?

The people behind small businesses in Kent are intelligent, creative, hard working, and focused! But I worry when I see them working harder than they have to on every aspect of their business.

They’re wearing all the hats and making things happen as best they can, but they haven’t started marketing online with a website.  Having their own website could really take a load off their shoulders plus give them a whole new world of customers.

Why don’t they have a website?  These are the 3 reasons, that I’ve come across, as to why Kent businesses don’t have a website …

1.  They don’t know what to do.
They’ve been in business long enough to know there’s always a steep learning curve with something new – the technical details, the marketing details, the necessary insider info.
Very true.  A real amateurish-looking, poorly laid out website can do more harm than good.  A website should be more than one page filled with ads.  Building a website is something that can be learned and some aspects of it are easy, but it takes time. Which leads to objection #2. [Read more...]

22 March 2011 0 Comments

What is the name of this font?

You may well be familiar with one of these scenarios:

  • your boss asks you to reproduce a document or design that is now only available as a half torn piece of paper from 1998.
  • a client wants you to redesign their web site, but they don’t have their logo in digital font and instead hand you a business card with the words… “there’s the font for our logo”.
  • you’ve seen a graphic on a web site that has inspired you and you want use the same font.

In today’s digital word, designer or not,  you often find yourself trying to identify a font.  You just know you have seen it before but can’t remember the font name. [Read more...]

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