Haydon Rouse

I wrote back in January about my entry into the SEO World Championships. To remind you, it’s basically a competition to get a new web site to rank top on the major search engines for the phrase “globalwarming awareness2007“. I managed to get the site listed in Google within about 2 weeks of launch. Not bad. Yahoo listed it shortly afterwards. MSN on the other hand is being a pain in the digital backside.

Anyways, the site was listed in about 197th position on Google yesterday when I checked. Hehe, a long way off the leaders. It’s not surprising really, as I haven’t done any work on it.  There is only the one page with little text.  However, I have a master plan, which I’ll soon be unleashing on the World. There is no guarantee that it will work but I do reckon it will get some attention.

If you’re feeling generous, own a web site and would like to help, then please link to my web site http://globalwarmingawareness2007comp.com using the wording Globalwarming awareness2007.

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I remember the day when Netscape was one of THE internet companies. They had one of the most popular browsers on the market and their web site was one of the most popular search engine/directory in the world. This was all BG (Before Google).

Remember the Browser War? This was basically a battle between Microsoft’s Internet Explorer and Netscape’s Navigator to get the biggest market share. Microsoft started giving away IE with their operating system and people complained about unfair trading etc. Microsoft were taken to court over it. I can’t imagine the two companies were on good terms.

This is what Netscape.com looks like now, basically a news site…

Notice all the Microsoft Vista ads ! How things change.

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If you have a web site you should think about creating linkbait!

If you’re somehow involved with online marketing you’ve probably heard the term “linkbait” before. However, for many people who don’t “live online” they probably haven’t. So this post is for you if you haven’t heard of it before.

The term linkbait is used in the online marketing industry to describe content on a web site that encourages other web site owners to link to it. We all know that getting others to link to our site is good. Not only does it produce more visitors as they click through, but it helps with the search engines. The search engines see a link to your web site as a vote of confidence. Generally, the more links to a site, the more it’s trusted and hence the higher it appears on the search engine results pages. So therefore we all should all try and create linkbait to attract attention/visitors. Whether you call it linkbait or just good content is up for discussion. Linkbait is nothing new then, just a new phrase! However it should get you thinking about how you can create your own linkbait.

Linkbait is simply great content that makes others want to share it with the world. Linkbait should make it as easy as possible for others to create a link to that page. On a linkbait page/site you will therefore often see buttons to enable visitors to add the site to social bookmarking sites like del.icoi.us.com or social news sites like Digg.com. Getting your site featured on these sites can create huge amounts of traffic.

It could be a top ten list, a collection of web sites, breaking news, a controversial comment or opinion. Anything really that is going to get others to link to it. Get thinking!
If any of my existing, or new customers would like help in implementing a link bait campaign please get in touch.

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