Haydon Rouse

Every now and then people ask me about programs that are claimed to increase their web site rankings in the search engines. A friend sent me an email today telling me about a new bit of software by Brad Callen, an internet marketer, called “Directory Submitter“. It’s designed to make the process of getting links to your site easier and quicker. Remember, in general, the more links to your web site the better. Reciprocal links (sites that link to each other) are good, but one-way links are better. In general, the search engines will rank your site higher if you have a higher number and more relevant links than your competitor.

The internet is full of directories that list web sites in categories (think Yellow Pages). Some of these directories require you to pay to get listed whilst some are free. The Directory Submitter software enables you to submit to some 1800 free directories getting you those all important links. Read the rest of this entry »